Manchester City has become the most valuable football club brand in the world, according to the Brand Finance Football 50 Report.
Manchester City announced this on Tuesday on the club’s official website.
This feat marks the first time an English club has held the number one position in six years, dethroning Real Madrid with an impressive 34% positive growth in brand value since the onset of the COVID-19 pandemic.
Manchester City’s rise in the rankings can be attributed to a decade of unmatched dominance on the pitch and an unrivaled revenue stream.
A Record Breaking Season
The club’s recent achievements include securing the Premier League title for the third consecutive year, clinching the FA Cup, and booking a place in the UEFA Champions League Final.
With a record-breaking revenue of £613 million and a staggering profit of £41.7 million, more than double their previous club record, they have climbed the top spot on the Deloitte Money League.
The club has also witnessed an increase its commercial portfolio, forging strategic partnerships with new sponsors and securing long-term renewals.
The Cityzen’s retail operations have broken records, with the high demand for their 2022/23 season kits.
Manchester City has experienced a significant increase in active users and video views on YouTube over the course of the season, contributing to their revenue and establishing them as the most popular European club on the platform.
Their engaging content has propelled their online presence to new heights, fostering a global fan community.
Etihad: The New Leisure Centre
Setting their sights on the future, Manchester City has submitted a visionary planning application to the Manchester City Council.
The club is looking to transform the Etihad Stadium into an extraordinary fan experience and a year-round entertainment and leisure destination.
This groundbreaking project is projected to contribute an additional £300 million to the City Football Group’s investments and regeneration efforts in East Manchester, reinforcing their commitment to the city and the local community.
Roel de Vries, the Chief Operating Officer at City Football Group, reacted to the club’s remarkable achievement.
“Being recognized as the world’s most valuable football club brand reflects the phenomenal growth story that Manchester City has had in recent years. This achievement recognizes the evolution of not just the brand, but the Club as a whole.
“The Club has been performing consistently and has broken records on and off the pitch this season, whilst operating in a way that promotes financial sustainability.
“As we look to the future, we want to keep investing in the right things – our football talent, the city of Manchester and our local community, infrastructure and fan experience.
“We have a proven track record of innovation and are excited for the next chapter in this Club’s great history.”
Manchester City/Inter Milan Showdown
On June 10 in Istanbul, Turkey, Manchester City will aim to secure their first-ever UEFA Champions League trophy by defeating Inter Milan in the finals.
It would mark a triumphant season for Manchester club, completing a treble-winning campaign for the club.
